Are Celebrity Endorsements worth it?- Socail Media

It goes without saying that we love celebrities! We love reading about them and watching them in our favourite television shows or movies. It also seems we like to follow, like and share celebrities on a range of social media platforms. Companies take advantage of our love for celebrities and advertise their products or services through endorsements. In a world so heavily involved in online activity, social media advertisement has become very popular.
 
But do celebrity product endorsements actually motivate us to make a purchase?
 
Companies are certainly reaping the benefits of celebrity-endorsed tweets and other celebrity-related social media advertising. Consumers are increasingly looking to their social networks for advice on products. A positive online interaction due to celebrity endorsement  significantly impacts the likelihood of a product being purchased.
 

Tourism Australia- Australia.com!

 

This is an awesome example of social media marketing at its best!

Tourism Australia created the 'Best Job in the World' Campaign. They offered dreams jobs at a 6 month salary worth $100,000 each to 6 very lucky people! The competition was posted on the official Australian Tourism Facebook page. It quickly went viral and received more than 330,000 entries from 196 different countries.

The jobs included 'chief funster' and 'lifestyle photographer.'

Applicants were instructed to make a short video that explained why they were the best candidate for the job.

 

By the end of the competition, the Tourism Australia's Facebook Page grew to 5,500,000 likes!

 

 

 

Jägermeister- Strange but True

 

Over the past 6 months, Jägermeister has been publishing their 'Strange but True' campaign on Facebook. See my earlier blog post- Jägermeister- Over 3 Million Followers and #Jägermoments- Cricket World Cup

 

The 'Strange but True' campaign uses illustrations of various animal characters that males can identify within their own social groups. The idea behind the social media marketing strategy is to encourage engagement by 'tagging a mate' that identifies with one of the characters (see picture above). Which character can you most relate to purely by physical attributes? Perhaps the noble stag or the frugal fox? You decide!

 

 

 

 

 



The Best Times to post on Facebook!

What day of the week and what time of the day someone posts on social media will have an effect on the amount of views and engagement that person or the company receives.

Studies of Facebook have shown:
-Thursdays and Fridays are the best days
-Engagement rates fall 3.5% below average on for posts published Monday through to Wednesday
-Optimal time is early afternoon (if your target audience is in your time zone)

'The less people want to be at work, the more they are on Facebook'- Buddy Media

Cadbury Chocolate and Vegemite!

Too good to be true? You decide!

Pictures of the Dairy Milk Cadbury chocolate with added Vegemite has circulated all social media platforms for the past few months. Many viewers deciding it was just a photo-shopped hoax!

But just recently the Cadbury company has announced via the internet and social media platforms such as Facebook and Twitter, that the product is real!

You will be able to get your hands on the new invention on June 1st. To create further engagement, Cadbury has encouraged viewers to post and comment their own strange and exciting chocolate combinations!

5 Reasons why your Business needs Instragm!

Visual content on Social Media platforms is becoming more popular! Therefore it is becoming more important than ever for companies to utilize online marketing tools such as Instagram.
Following are 5 reasons why your company should get involved in visual social media-

1.) Increases Engagement- Studies have found that Instagram generates 58 times more engagement per follower than Facebook!
2.) Builds Trust and Personality-  It will help you to create that emotional connection with your audience.
3.) Increase in Traffic- More coverage means more visibility.
4.) Competitive Advantages- Only 2% of small businesses use Instagram. If you're a small business and you don't have an Instagram account its time to start!
5.) Free Advertising- You can showcase your products and services for free

Mayweather v Pacquiao- Social Media

It was the 'Fight of the Century' last night!
Floyd Mayweather Vs Manny Pacquiao at the MGM Grand Hotel in Las Vegas.
Mayweather won the fight and also the fight on social media- at least in regards sheer numbers.

-Mayweather has 9.64 million likes on Facebook compared to Pacquiao's 6.77 million.
-For Twitter, Mayweather has 5.84 million followers while Pacquiao has 1.80 million
-On Instagram, Mayweather has once again beaten Pacquiao with 5.7 million followers. Pacquiao has just 1.2 million on the Instagram platform.

Whether you agree with the final unanimous decision of the judges or not, Mayweather still wins the fight on social media!