Are Celebrity Endorsements worth it?- Socail Media

It goes without saying that we love celebrities! We love reading about them and watching them in our favourite television shows or movies. It also seems we like to follow, like and share celebrities on a range of social media platforms. Companies take advantage of our love for celebrities and advertise their products or services through endorsements. In a world so heavily involved in online activity, social media advertisement has become very popular.
 
But do celebrity product endorsements actually motivate us to make a purchase?
 
Companies are certainly reaping the benefits of celebrity-endorsed tweets and other celebrity-related social media advertising. Consumers are increasingly looking to their social networks for advice on products. A positive online interaction due to celebrity endorsement  significantly impacts the likelihood of a product being purchased.