This is an awesome example of social media marketing at its best!
Tourism Australia created the 'Best Job in the World' Campaign. They offered dreams jobs at a 6 month salary worth $100,000 each to 6 very lucky people! The competition was posted on the official Australian Tourism Facebook page. It quickly went viral and received more than 330,000 entries from 196 different countries.
The jobs included 'chief funster' and 'lifestyle photographer.'
Applicants were instructed to make a short video that explained why they were the best candidate for the job.
By the end of the competition, the Tourism Australia's Facebook Page grew to 5,500,000 likes!
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