Jägermeister- Strange but True

 

Over the past 6 months, Jägermeister has been publishing their 'Strange but True' campaign on Facebook. See my earlier blog post- Jägermeister- Over 3 Million Followers and #Jägermoments- Cricket World Cup

 

The 'Strange but True' campaign uses illustrations of various animal characters that males can identify within their own social groups. The idea behind the social media marketing strategy is to encourage engagement by 'tagging a mate' that identifies with one of the characters (see picture above). Which character can you most relate to purely by physical attributes? Perhaps the noble stag or the frugal fox? You decide!