Social Media is an amazing marketing tool- however, what if your company's account falls into the wrong hands?
This is exactly what happened to Burger King in 2013, when their Twitter account was hacked. The person who managed to access the account changed the name to McDonalds and began promoting McDonalds in a range of new tweets.
By the time that the Burger King Marketing team regained control of the account it was said that the Burger King Twitter gained up to 30,000 new followers.
In a way, I can see that the whole crisis actually benefited Burger King. However, it does raise questions in regards to Burger Kings online Security policies and safeguards.
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