Again I have chosen to focus on Jägermeister's Social Media Marketing Campaign.
The picture was posted 2 hours ago on their Company's Facebook Profile. The post encourages 'tagging a mate' and also using the hashtag- #Jägermoments.
This post in particular is targeting a few key bases of segmentation.
1.) Psychographic- Divides the market into groups based on social class, lifestyle, personality and interests. In this example it would be fans of Cricket!
2.) Geographic- Divides the market into geographical areas and features. As you can see- Jägermeister is targeting individuals from the country who won last nights Cricket World Cup Final- Australia!
In the short period of time that this post has been exposed it has generated 652 likes and 163 comments
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