YouTube is an interesting Social Media Platform as it combines many different aspects of the internet. For example, YouTube is a search engine, an advertising platform, a social network, a hosting service and a community site.
From a users perspective, it is simply a website that allows you to watch entertaining and informative videos. The majority of people (including myself) do not visit YouTube to find products or to find services to purchase.
For this reason, it is important for the Marketer who is using YouTube as a marketing tool to harness the nature of the user intent. In other words- create content that will inform and entertain the user and relate your advertisement to other YouTube videos that are relevant to your business.
No comments:
Post a Comment