Jägermeister- A German Liqueur introduced in 1935. The name translates to 'Hunting Master'.
In the past the company has relied heavily on marketing through sports and music in the form of sponsorships. Jägermeister has developed an association with European racing teams including Formula One.
In recent times, the company has joined competitors in the adoption of social media as an excellent marketing tool.
The company launched an Instragram focused social media campaign in hopes of building community and awareness of the brand. Their Instagram account encouraged their followers to upload their own Jägermeister themed photos and use the hashtag: #ShowJagerLove. The company offered prizes each week for the best photos shared (shown above).
The campaign has helped increase followers by 63%, generated 67,471 interactions and assisted the company in achieving a massive 3.2 million followers worldwide.
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