#nikerunning Nike+ is Amazing!

#Nikeplus
Nike, has moved away from traditional advertisement methods and has focussed on digital marketing including Twitter and Facebook.
But Nike has taken it to the next level by creating their own type of social network- 'Nike+'
'Nike+' allows you, through the use of a smartphone and a wristband, customers are able to track their own activity levels, share and communicate with other Nike+ users.
Nike is not only creating products but also services to keep people engaged and therefore more likely to purchase other or new Nike products in the future.
What do you think? Is this one of the best social media marketing tools being used by an organisation?

Turn your Car into a Billboard!

BumperTwit is an advertising company in the US!

They will help you turn your car into a mobile advertising sign for the price of $7

It, is a simple but effective way to get exposure for your Twitter, Intragram or even your Blog accounts. It is simply a sticker on the back of your car, but the question is- would it really work? Perhaps purchase one and find out for yourself!  

Heinz- Which bean are you?

 

Recently, Heinz has launched a new product into the market- called Five Beanz. In order to get the new product out there the company created a Facebook quiz that determined which bean you were based on questions you answered about your personality!

 

To make the quiz more appealing and to reach as many people as possible, Heinz rewarded the participants who shared the quiz ten times online a bag of Heinz products.

If we take a closer look at the measureable results we can see just have successful the campaign actually was:

-The quiz lasted for two weeks

-It acquired a total of 22,000 from around the world

-It has 10,000 shares online

-Reached a total of 11,000,000 people!

I think this was a create way to promote the new product and to get potential customers involved. It is obvious from the results that this type of online marketing can be very successful and once more companies realise its potential the more often we are Social Media users will experience it.

 

The #NYPD Twitter Fail

Here is another terrible attempt of using Twitter as a Marketing tool!

In 2014, the New York Police Department attempted to revamp itself by asking Twitter followers to post photos that feature the NYPD. It wasn't too long before users began linking the hashtag #myNYPD to terrible photos of police brutality.

It goes without saying that companies and organisations that use social media as a marketing platform, need to be more aware of the potential issues and risks that can be associated and need to act accordingly! 

Online Marketing Gone Horribly Wrong!

So far, I have shown you a range of Social Media Marketing campaigns that have proven to be successful. Although now I would like to point out a few that went Horribly Wrong for well intended companies!

For those that have never heard of Benadryl, it is a brand name allergy medicine marketed over the counter by Company Johnson & Johnson.

As part of their marketing Benadryl developed a smartphone app that allowed users to pinpoint known pollen hotspots on a map. I initially thought this was a great idea of the company in order to cater for their customers.

Although, as shown above, it wasn't long before people realised that pins could be used to draw crude pictures and words! As a result, the app was shut down!

McDonalds- 'I'm Tweetin it'

Today I want to talk about McDonalds and the Social Media Platforms that they choose to utilise in order to advertise their product and brand name.

McDonalds seems to constantly update both their Twitter and Facebook page with new content. To me, these two platforms are the ones that McDonalds have chosen to spend majority of their time, money and effort into. This would be due to the large proportion of Market Share that these two social media companies possess.

Although Twitter and Facebook are not the only platforms they use. Recently, McDonalds has also joined Pinterest. This could be due to the many different strengths that it offers compares to other social media platforms. Such as verified company pages, analytics for business accounts and 'Rich Pins'.

Happy Easter! & Creme Eggs!

Firstly, I would like to say Happy Easter to everyone!
I have decided that today I will briefly talk about the Social Media Marketing campaign that Cadbury produces every year in order to boost sales towards the limited time product- the 'Creme Egg'

In 2012, for the London Olympics, Cadbury created the Goo Games. The online game is based on real Olympic events such as 'Pole Yolk,' 'Goodles' and 'Triple Bump'. Players were awarded with virtual medals and also real world prizes!

The way Cadbury really benefited from the campaign was that in order to play the game, participants would have to like the Creme Egg Facebook page. The page currently has a huge 2.5 million likes!

April Fools from John West!

John West Australia took to Facebook today in order to introduce thier new product- Tuna Ice Blocks! 'Tunacles'
But before you start feeling ill about this new food invention, one must remember that today is April Fools Day! 
John West has taken advantage of this and have caused a flurry of likes and shares online via their Facebook Page. In return, the company was able to effectively advertise there brand name to a huge amount of facebook users!