Firstly, I would like to say Happy Easter to everyone!
I have decided that today I will briefly talk about the Social Media Marketing campaign that Cadbury produces every year in order to boost sales towards the limited time product- the 'Creme Egg'
In 2012, for the London Olympics, Cadbury created the Goo Games. The online game is based on real Olympic events such as 'Pole Yolk,' 'Goodles' and 'Triple Bump'. Players were awarded with virtual medals and also real world prizes!
The way Cadbury really benefited from the campaign was that in order to play the game, participants would have to like the Creme Egg Facebook page. The page currently has a huge 2.5 million likes!
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