Today I want to talk about McDonalds and the Social Media Platforms that they choose to utilise in order to advertise their product and brand name.
McDonalds seems to constantly update both their Twitter and Facebook page with new content. To me, these two platforms are the ones that McDonalds have chosen to spend majority of their time, money and effort into. This would be due to the large proportion of Market Share that these two social media companies possess.
Although Twitter and Facebook are not the only platforms they use. Recently, McDonalds has also joined Pinterest. This could be due to the many different strengths that it offers compares to other social media platforms. Such as verified company pages, analytics for business accounts and 'Rich Pins'.
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