The #NYPD Twitter Fail

Here is another terrible attempt of using Twitter as a Marketing tool!

In 2014, the New York Police Department attempted to revamp itself by asking Twitter followers to post photos that feature the NYPD. It wasn't too long before users began linking the hashtag #myNYPD to terrible photos of police brutality.

It goes without saying that companies and organisations that use social media as a marketing platform, need to be more aware of the potential issues and risks that can be associated and need to act accordingly!