#Nikeplus
Nike, has moved away from traditional advertisement methods and has focussed on digital marketing including Twitter and Facebook.
But Nike has taken it to the next level by creating their own type of social network- 'Nike+'
'Nike+' allows you, through the use of a smartphone and a wristband, customers are able to track their own activity levels, share and communicate with other Nike+ users.
Nike is not only creating products but also services to keep people engaged and therefore more likely to purchase other or new Nike products in the future.
What do you think? Is this one of the best social media marketing tools being used by an organisation?
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