Recently, Heinz has launched a new product into the market- called Five Beanz. In order to get the new product out there the company created a Facebook quiz that determined which bean you were based on questions you answered about your personality!
To make the quiz more appealing and to reach as many people as possible, Heinz rewarded the participants who shared the quiz ten times online a bag of Heinz products.
If we take a closer look at the measureable results we can see just have successful the campaign actually was:
-The quiz lasted for two weeks
-It acquired a total of 22,000 from around the world
-It has 10,000 shares online
-Reached a total of 11,000,000 people!
I think this was a create way to promote the new product and to get potential customers involved. It is obvious from the results that this type of online marketing can be very successful and once more companies realise its potential the more often we are Social Media users will experience it.
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