So far, I have shown you a range of Social Media Marketing campaigns that have proven to be successful. Although now I would like to point out a few that went Horribly Wrong for well intended companies!
For those that have never heard of Benadryl, it is a brand name allergy medicine marketed over the counter by Company Johnson & Johnson.
As part of their marketing Benadryl developed a smartphone app that allowed users to pinpoint known pollen hotspots on a map. I initially thought this was a great idea of the company in order to cater for their customers.
Although, as shown above, it wasn't long before people realised that pins could be used to draw crude pictures and words! As a result, the app was shut down!
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